Written by Colin Milner, CEO, International Council on Active Aging
I’ve traveled in the aging-services world for more than 20 years and visited a lot of organizations that provide physical activity and exercise opportunities for older adults. Many organizations grasp why it’s important to offer these opportunities to residents or members.…
Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging (ICAA)
Advertisers in America spent $171 billion in 2013 to market their products and services. Of this amount, 95% was dedicated to building their brand and gaining the business of adults ages 35 years and younger, a number that remains unchanged since 2002.…
Written by Colin Milner, Chief Executive Officer of the International Council on Active Aging® (ICAA)
(Didn’t catch part one? Read it here.)
How do you develop advertising messages that effectively penetrate the minds of 50-plus consumers? The answer is simple, start with a blank canvas and add one element at a time.…