By IHRSA
Given today’s societal awareness of obesity and, to lesser a degree, the related chronic diseases, my sense is that most fitness marketing focuses, implicitly or explicitly, on the physical health benefits of exercise. The work of behavior economists, however, suggests that humans are more attracted to short-term gains than long-term gains, which presents profound challenges for marketing the health benefits of exercise programs.…
By ACSM
Generous partners sometimes underwrite sophisticated marketing campaigns, reaching target audiences with carefully honed messages about health and wellness. But without such resources, proponents of physical activity must find other ways of getting the point across. This is the intersection of advocacy, strategy and ingenuity.
The American College of Sports Medicine (ACSM) uses a special-event strategy that I’ll paraphrase as “taking the show to the audience.”…
By ICAA
The concept of active aging was adopted by the World Health Organization in the late 1990s. Today, active aging provides a conceptual framework for governments, communities and corporations to plan and implement multi-dimsensional strategies to improve the quality of life for older adults. Individuals can also improve their quality of life by being engaged in life as fully as possible throughout the life span.…
By NCPPA
It’s a wonderful time to be in the business of promoting physical activity. There aren’t many issues in the public policy arena that enjoy such a broad consensus of support across political, social, and cultural lines. Everyone agrees that physical activity is good, regular physical activity is better, and a physically active lifestyle is best!…