By ICAA

Those of us who work in health and wellness have a tremendous opportunity before us to positively influence the health of well over 100 million aging Americans. The “Baby Boomer and beyond” demographic needs solutions for ongoing health issues—and this group is looking for them.

The Centers for Disease Control and Prevention reports that 80% of adults ages 65-plus have at least one chronic health issue and, according to the World Health Organization, this age group spends more on health than anything else. …