By IHRSA
Our nation’s determined band of wellness revolutionaries has rallied around a wonderfully succinct and effective policy slogan: Make the Healthy Choice the Easy Choice.
In the context of promoting physical activity, the “easy choice” varies depending on the environment. At the workplace, for example, the “easy choice” might mean taking an authorized exercise break during the day, using a treadmill desk, or conducting walking meetings.…
By ICAA
Aging used to be simple: People were born, moved through childhood into adolescence and adulthood, through midlife into old age (if they lived that long), and then died. They often established a home, a family and a vocation, before retiring to live out their “declining” years. Today, with 30-plus years added to the life span, a new view of aging has emerged—one filled with anticipation and accomplishment.…
By NCPPA
It is easier in many ways to promote physical activities to middle-aged and older populations for a variety of reasons, but how well will they listen? If the messages are tailored precisely, they will listen very well, it turns out, despite the generation’s somewhat skeptical demeanor.
Many seniors are turning attention to themselves after raising their children.…
By ACSM
Marketing: A Powerful Force
Families are inundated with powerful and noisy advertisements in the fields of health and fitness, many suggesting get-fit-quick products. Fitness and sports marketing may lead us to believe we can get six-pack abs through a new exercise device or that a certain pair of shoes will make us play like the pros… if only that were true!…