By IHRSA
In March 2013, IHRSA awarded Radka Dopitova Willson with the “Julie Main Woman Leader Scholarship” for her work to develop the Back To Life program for cancer patients and survivors.
At the award ceremony, Radka had a wonderful message for the fitness community:
I would like to challenge all of you in our health and fitness industry to offer a helping hand to cancer survivors.…
By IHRSA
Our nation’s determined band of wellness revolutionaries has rallied around a wonderfully succinct and effective policy slogan: Make the Healthy Choice the Easy Choice.
In the context of promoting physical activity, the “easy choice” varies depending on the environment. At the workplace, for example, the “easy choice” might mean taking an authorized exercise break during the day, using a treadmill desk, or conducting walking meetings.…
By NCPPA
It is easier in many ways to promote physical activities to middle-aged and older populations for a variety of reasons, but how well will they listen? If the messages are tailored precisely, they will listen very well, it turns out, despite the generation’s somewhat skeptical demeanor.
Many seniors are turning attention to themselves after raising their children.…
By IHRSA
As a trade association for fitness centers, IHRSA is responsible for creating and fostering an industry marketplace for creative programming. A particularly robust segment of that marketplace relates to youth programming in health clubs. Ideas are swirling about engagement, program design, and how to collaborate with communities to fill gaps left by budget cuts to recess and physical education.…