Written by the American Physical Therapy Association (APTA)
APTA’s vision statement is “Transforming society by optimizing movement to improve the human experience.” It is both ours and our members’ goal to help consumers make wise choices with their health care and assist people of all ages improve and maintain mobility and remain active and fit throughout life.…
Blog submitted by IHRSA
In a recent essay titled, “The Tribe Or The Person,” famed marketing guru, Seth Godin, asks, “are you trying to change an individual or are you trying to incite/inspire/redirect the tribe?”
The question is critical for any change agent, according to Godin, and the two answers should lead to very different approaches.…
By ICAA
Aging used to be simple: People were born, moved through childhood into adolescence and adulthood, through midlife into old age (if they lived that long), and then died. They often established a home, a family and a vocation, before retiring to live out their “declining” years. Today, with 30-plus years added to the life span, a new view of aging has emerged—one filled with anticipation and accomplishment.…
By NCPPA
It is easier in many ways to promote physical activities to middle-aged and older populations for a variety of reasons, but how well will they listen? If the messages are tailored precisely, they will listen very well, it turns out, despite the generation’s somewhat skeptical demeanor.
Many seniors are turning attention to themselves after raising their children.…