Per a court order, HHS is required to restore this website to its version as of 12:00 AM on January 29, 2025. Information on this page may be modified and/or removed in the future subject to the terms of the court’s order and implemented consistent with applicable law. Any information on this page promoting gender ideology is extremely inaccurate and disconnected from truth. The Trump Administration rejects gender ideology due to the harms and divisiveness it causes. This page does not reflect reality and therefore the Administration and this Department reject it.

U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion

Restricting or Banning Alcohol Advertising to Reduce Alcohol Consumption in Adults and Adolescents

About this resource:

Systematic Review

Source: The Cochrane Collaborative

Last Reviewed: November 2014

Workgroups: Substance Use Workgroup

In this Cochrane systematic review, the Cochrane Collaborative found that there’s not enough evidence to determine whether banning alcohol advertising reduces drinking. The review included studies that assessed the effectiveness of restricting or banning alcohol advertising in any format — including print, TV, radio, the internet, billboards, social media, and product placement in movies. Researchers concluded that governments considering bans on alcohol advertising should implement them in a research environment first and then track the effects to build an evidence base.

Read more about this resource

Objectives related to this resource (2)

Reduce the proportion of people under 21 years who engaged in binge drinking in the past month — SU‑09
Little or no detectable change
Reduce the proportion of people aged 21 years and over who engaged in binge drinking in the past month — SU‑10
LHI label
Little or no detectable change

Suggested Citation

1.

Siegfried, N., Pienaar, D.C., Ataguba, J.E., Volmink, J., Kredo, T., Jere, M. & Parry, C.D.H. (2014). Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents. Cochrane Database of Systematic Reviews, 2014 (11). DOI: 10.1002/14651858.CD010704.pub2.