About this resource:
Source: Food and Drug Administration
Last Reviewed: March 2022
Workgroups: Tobacco Use Workgroup, Cancer Workgroup
This Food and Drug Administration resource features a research-based campaign to prevent and reduce tobacco use among LGBTQI+ young adults who occasionally smoke cigarettes. The “This Free Life” campaign featured a research-based digital marketing strategy — including social media, influencer participation, video ads, and local events — to reach LGBTQI+ young adults.
Objectives related to this resource (16)
Getting worse
Little or no detectable change
Target met or exceeded
Little or no detectable change
Little or no detectable change
Little or no detectable change
Little or no detectable change
Target met or exceeded
Improving
Suggested Citation
Food and Drug Administration. (2022). This Free Life Campaign. Retrieved from https://www.fda.gov/tobacco-products/public-health-education-campaigns/free-life-campaign.
