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U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion

This Free Life Campaign

About this resource:

Non-Systematic Review

Source: Food and Drug Administration

Last Reviewed: March 2022

Workgroups: Tobacco Use Workgroup, Cancer Workgroup

This Food and Drug Administration resource features a research-based campaign to prevent and reduce tobacco use among LGBTQI+ young adults who occasionally smoke cigarettes. The “This Free Life” campaign featured a research-based digital marketing strategy — including social media, influencer participation, video ads, and local events — to reach LGBTQI+ young adults.

Read more about this resource

Objectives related to this resource (16)

Reduce current tobacco use in adults — TU‑01
Improving
Reduce current cigarette smoking in adults — TU‑02
LHI label
Improving
Reduce current tobacco use in adolescents — TU‑04
LHI label
Getting worse
Reduce current e-cigarette use in adolescents — TU‑05
Little or no detectable change
Reduce current cigarette smoking in adolescents — TU‑06
Target met or exceeded
Reduce current cigar smoking in adolescents — TU‑07
Improving
Reduce current use of flavored tobacco products in adolescents who use tobacco — TU‑09
Baseline only
Eliminate cigarette smoking initiation in adolescents and young adults — TU‑10
Improving
Increase past-year attempts to quit smoking in adults — TU‑11
Little or no detectable change
Increase use of smoking cessation counseling and medication in adults who smoke — TU‑13
Baseline only
Increase successful quit attempts in adults who smoke — TU‑14
Little or no detectable change
Reduce the proportion of people who don't smoke but are exposed to secondhand smoke — TU‑19
Little or no detectable change
Reduce the proportion of adolescents exposed to tobacco marketing — TU‑22
Little or no detectable change
Reduce current use of smokeless tobacco products among adolescents — TU‑08
Target met or exceeded
Reduce current cigarette, cigar, and pipe smoking in adults — TU‑03
Improving
Reduce the lung cancer death rate — C‑02
Improving

Suggested Citation

1.

Food and Drug Administration. (2022). This Free Life Campaign. Retrieved from https://www.fda.gov/tobacco-products/public-health-education-campaigns/free-life-campaign.