ODPHP recently hosted Move Your Way® — The Physical Activity Guidelines in Action, a live informational webinar about the campaign. Attendees had the opportunity to learn about the campaign and hear from select Move Your Way pilot communities about lessons learned from their campaign implementation. Check out the Q&A below to find answers to common questions that came up during the webinar.
How is Move Your Way different from other physical activity campaigns or initiatives?
Move Your Way is the official campaign for the second edition of the Physical Activity Guidelines for Americans. The campaign’s messages are grounded in the evidence-based recommendations from the Guidelines, and they were informed by extensive research and understanding of behavior change theory [PDF - 395 KB]. Move Your Way aims to reach physical activity contemplators — people who are not currently meeting the Guidelines but who are thinking of making a change. And to reach them, Move Your Way is changing the conversation about physical activity.
The campaign emphasizes that lots of things count as physical activity — and that everyone can find ways to be active that they enjoy. Move Your Way includes materials for people of all ages: kids and teens, adults, people during and after pregnancy, and older adults. And Move Your Way is the perfect complement to other physical activity programs or initiatives in your community, like those that the Centers for Disease Control and Prevention (CDC) outlines in Active People, Healthy NationSM.
What languages are campaign materials available in? Will resources be translated into additional languages?
According to the latest Census data, 21.5 percent of people age 5 and older in the United States use a language other than English at home, with over 60 percent of those individuals speaking Spanish. Currently, Move Your Way campaign materials — including posters, fact sheets, videos, social media graphics, and interactive tools — are available in both English and Spanish. We tested all campaign materials with members of our intended audiences and followed best practices for transcreation of content. This helped us ensure that the messages of both Move Your Way and Muévete a tu manera, the campaign’s Spanish-language companion, are educational and motivational.
If you’re interested in reaching an audience in your community that uses another language, please contact us. This information will help inform our future campaign expansion efforts.
How can I customize Move Your Way resources?
You can customize Move Your Way campaign materials through the CDC State and Community Health Media Center. The Media Center offers a diverse collection of free or low-cost, audience-tested public health promotion materials. It’s also a place where you can view and download physical activity photographs. The Media Center allows you to customize Move Your Way campaign materials by adding your organization’s logo and updating photos to reflect your priority audience or geographic location. Check out Move Your Way in the CDC Media Center to create an account and view and order materials and photos to support your efforts.
Has HHS piloted the campaign with any minority or low-income communities?
In 2021, Southern Nevada Heath District (SNHD) piloted the campaign in Clark County, Nevada. SNHD serves a racially and ethnically diverse population, and its campaign focused on Spanish speakers and low-income populations. During the campaign, SNHD hosted several Spanish-language events, engaged with Spanish community organizations, and used its Spanish website and social media platform to engage with community members. You can learn more about the SNHD campaign implementation — and other community pilots — by viewing our Move Your Way® — The Physical Activity Guidelines in Action webinar.
Has the Move Your Way campaign been implemented in any faith-based organizations?
Faith-based organizations can play a key part in promoting physical activity and other health behaviors. To date, Move Your Way campaign implementation has not been led by a faith-based organization. However, the campaign’s implementation strategy is flexible and encourages lead organizations and local champions to adapt the campaign to work with any community sector — including faith-based settings. Faith-based organizations can provide access to spaces for physical activity and tailor activities that meet the needs of their constituents. If you’re interested in promoting Move Your Way in your faith community, the Move Your Way Community Playbook is a great place to start.
How can an organization or university establish a relationship with HHS around the Move Your Way campaign?
Anyone — community organizations, health educators, local leaders — can use the Move Your Way campaign and its materials. Campaign resources are free to use and available on odphp.health.gov. If you or your organization is interested in implementing the campaign and would like to develop materials beyond what’s readily available, we encourage you contact us. You can find an example of this type of collaboration in ODPHP’s work with University Recreation and Wellness at the University of Maryland to customize the campaign for use on campus.
To learn more about the campaign and how you can use Move Your Way to help people in your community get moving, check out the webinar recording!
