When it comes to health information, people generally want to understand the health issue or behavior and find out how to take action to address the problem.50, 51, 52
Content is the most important element of your website.53, 54 Regardless of your audience’s literacy level, aim for health content that is:
- Brief and to the point
- Actionable and engaging
Creating actionable content means focusing on a specific health behavior: Clearly describe the desired behavior and then give people the information they need to act. Engaging your audience means presenting content in a way that motivates them to take action. Examples of engaging content include interactive tools and checklists. Research shows that high levels of engagement with digital health information can lead to health behavior change.55
Remember, plain language alone is not enough! If you want your audience to take action, you also need to create actionable content.
