Research tells us that web users with limited literacy skills have a hard time processing more than 1 concept at a time.25, 79, 116 So make sure your homepage is a simple, focused entry point to the content on your site. This will make it easier to adapt your homepage design to a variety of screen sizes (responsive design).
Limit the amount of text on the homepage.54 A useful homepage is mostly links and short descriptions.53, 54 Well-designed homepages include lots of white space and large buttons.
Figure 6.1: The smokefree.gov homepage is simple — it doesn’t have too much text, it’s mostly made up of buttons to help users get to more content, and it prioritizes actionable content like tools and tips.
Source: https://smokefree.gov/
