If you’re conducting research in person, choose a location that’s familiar and accessible to participants — like a local library, community center, or even a health clinic. Be mindful of factors that may affect participants’ ability to get to the study site — like public transportation options, parking availability, and cost.
It’s also important to consider accommodations that people from your audience may need. For example, if you’re conducting research with older adults, have reading glasses available for people who might need them.24 Also make sure your research location is accessible to those with limited mobility. If your audience’s primary language is not English or they primarily use American Sign Language (ASL), you may need to use an interpreter.
Due in part to the COVID-19 pandemic, many people have become more comfortable with web and video conferencing. This shift makes remote testing more viable, convenient, and accessible for many participants. It also allows you to cast a wider net for recruitment efforts for more geographic diversity. Here are a few tips for remote testing:
- When screening participants, include questions related to any technology they’ll need to participate.
- Schedule a “technology check” before the testing session to walk through the audio, video, and other logistics.
- Use a verbal consent form to eliminate the need for participants to return forms.
Finally, offer cash incentives when possible — participants may want to use the incentive for basic living expenses like rent or utility bills. If you’re testing remotely, offer physical or electronic gift cards.
