Writing easy-to-read web content is only the first step. If you want people to understand the content, it needs to look easy to read on any screen.
Even health content written in plain language can look overwhelming if there’s too much text in a paragraph or not enough space on the page.25, 53, 70, 71 And if your site doesn’t display or function well on mobile, users on mobile devices may give up before they even get to your content.
Web design and content go hand in hand. You can use white space, layout, font, and color to help users quickly find and easily understand the content on your website.
White space (also called active or blank space) is the space between lines of text or paragraphs, around images, in the margins of the page, and in headers and footers. White space allows for visual separation of design and text elements on a page and improves readability.
