Use words your users know instead of technical or “catchy” terms.53 Remember, your goal is to help users find what they need as quickly as possible.
Figure 6.2: This page with information for girls ages 10 to 16 years includes a navigation bar with audience-appropriate category labels. For example, the mental health section is labeled “your feelings” rather than using technical terms.
Source: https://www.girlshealth.gov/
Figures 6.3: MyHealthfinder puts topics about substance use in 2 categories to make the content easier for users to discover. Relevant topics are linked in the Substance Use and Misuse Category shown below and in the Mental Health and Relationships Category (Figure 6.4).
Source: https://odphp.health.gov/myhealthfinder/health-conditions/substance-use-and-misuse
Figure 6.4: Linking content in more than 1 category offers various paths for users to discover information.
Source: https://odphp.health.gov/myhealthfinder/healthy-living/mental-health-and-relationships
