Move Your Way® Partner Promotion Toolkit

Help spread the word about the benefits of physical activity! Use our tools and resources to promote the Move Your Way® campaign to your networks.

• Get to Know the Move Your Way Campaign video
• Tips for promoting Move Your Way on social media
• Social media for different audiences
• Sample newsletter copy
• Pledge sheet
• Web badges and widgets

Interested in customizing materials for your organization? You can swap out photos or add your organization’s logo to Move Your Way materials through the CDC State and Community Health Media Center. If you have questions about using Move Your Way materials, want to create your own, or would like help implementing the campaign in your community, please contact us.

Get to Know the Move Your Way Campaign Video

Watch this video for an introduction to the Move Your Way campaign and materials — and share it with your networks.

Want to share just 1 part of the video? Check out these shorter clips!

• What Is the Move Your Way Campaign?
• How to Get Your Community Moving with Move Your Way 
• Testimonials from Move Your Way Pilot Communities

Tips for Promoting Move Your Way on Social Media

Use these tips whenever you post about Move Your Way on social media:

• Always include one of the Move Your Way graphics, GIFs, or videos with your posts to increase engagement — no special permission needed
• Download graphics and GIFs to attach to your Twitter and Facebook posts
• Use the video links to create a video preview — no graphic needed
• On Twitter, always include the #MoveYourWay hashtag and tag @HealthGov to increase impressions
• Adapt messages as needed to align with your organization’s priorities

Connect with National Health Observances  

To help your messages reach more people, use additional hashtags to mention relevant National Health Observances (NHOs). Check the NHO sponsor organization’s website, promotion toolkit, or Twitter account to find the official hashtag.

Find a complete list of NHOs, including some that are a natural fit for Move Your Way messages, like:

• American Diabetes Month in November
• Healthy Aging Month in September
• National Physical Fitness and Sports Month in May
• National Childhood Obesity Awareness Month in September

Move Your Way messages also pair well with holiday posts. Try mentioning:

• Family activities for Thanksgiving and Christmas
• Resolutions to get more physical activity in the new year

Check out these example tweets to see how Move Your Way can tie in with NHOs and holidays:

• Physical activity can help prevent type 2 diabetes. Watch @HealthGov’s #MoveYourWay video for tips on getting active as a family: https://bit.ly/2zzDC8y #DiabetesMonth
• This year, make a #NewYearsResolution to get active! Use @HealthGov’s #MoveYourWay interactive tool to set personalized weekly activity goals: https://bit.ly/2Ow7Dvh

Social Media for Different Audiences

Move Your Way offers a suite of grab-and-go sample social media messages, graphics, and GIFs for:

• Adults
• Older adults
• Parents
• During and after pregnancy
• Health care providers
• Other health professionals
• Teachers

Promote Move Your Way to Other Health Professionals

Use the social media messages and graphics below to share information about Move Your Way with other professionals interested in improving health — like community health workers, staff at local nonprofits, or religious leaders. They can help spread the word in their communities.

Want to help people in your community get active? Check out the #MoveYourWay campaign from @HealthGov. Find easy-to-use resources for kids, adults, and professionals based on the Physical Activity Guidelines: https://bit.ly/36pQtM4 #PAGuidelines

Anyone can be active! #MoveYourWay has safe, fun #PhysicalActivity suggestions for any age, health status, and activity level. Check out the full range of resources from @HealthGov: https://bit.ly/36pQtM4 

Public health professionals: Share #MoveYourWay resources from @HealthGov to help spread the word about the Physical Activity Guidelines for Americans: https://bit.ly/36pQtM4 #PAGuidelines

Work, family responsibilities, bad weather — lots of things can get in the way of #PhysicalActivity. Share @HealthGov’s #MoveYourWay resources to help people overcome these common barriers: https://bit.ly/36pQtM4 

Remind your audiences that when it comes to eating healthy and being active, small changes add up — and have real health benefits! Jeff found a way to get active that he loves, and he’s making simple food changes that work for him. Share Jeff’s story: http://bit.ly/3hHew1a #MoveYourWay #StartSimpleWithMyPlate #DietaryGuidelines @HHSHealthGov

When people want to get more #PhysicalActivity, it helps to make a plan. Share @HealthGov’s interactive tool to help people set weekly activity goals: https://bit.ly/2VoJpt2 #MoveYourWay

Kids need at least 60 minutes of #PhysicalActivity a day. Share @HealthGov’s tool to help parents fit more activity into their kids’ busy days: https://bit.ly/2PfxVas #MoveYourWay

Help parents and kids #StartSimpleWithMyPlate and #MoveYourWay! Share the Rodriguez family’s story to encourage families to find foods and activities they can enjoy together: http://bit.ly/3TJi9AR #DietaryGuidelines  @HHSHealthGov

Help people in your community get more #PhysicalActivity during and after pregnancy! Share the #MoveYourWay website to help people find easy-to-understand resources they can use to get more active: https://bit.ly/37ue4KQ 

Want to help people in your community #GetActive during and after pregnancy? Share @HealthGov’s #MoveYourWay #MaternalHealth materials with your networks: https://bit.ly/37J32ll 

Motivate new parents to #StartSimpleWithMyPlate and #MoveYourWay! Share Joni’s story, which has tips on finding creative ways to eat healthy with a baby and a young child: http://bit.ly/3X5mEsn #DietaryGuidelines @HHSHealthGov

#DYK? @HealthGov’s #MoveYourWay Activity Planner has tailored content for pregnant and postpartum audiences! Share this tool to help people build a weekly activity plan for during or after pregnancy: https://bit.ly/2VoJpt2 

Video links create a preview image on Twitter — no graphic needed!

Share the #MoveYourWay videos from @HealthGov to help people in your community get more #PhysicalActivity. The videos offer tips and life hacks to help people find activities that work for them: https://bit.ly/2STIPkw 

Adults need at least 150 minutes of physical activity each week. But some activity is always better than none! Share @HealthGov’s #MoveYourWay video to help people get motivated to get more #PhysicalActivity: https://bit.ly/2qyyWvF 

Everyday chores like cleaning the house and running errands are a great way for busy people to get more #PhysicalActivity. Share @HealthGov’s video to help people multitask on busy days: https://bit.ly/2Pk01Bl 

School, work, and screen time can make it hard for kids to get enough #PhysicalActivity. Share @HealthGov’s video to help families get active together: https://bit.ly/2zzDC8y  #MoveYourWay

Bad weather can be a big obstacle to #PhysicalActivity, especially for kids. Share @HealthGov’s video to show parents how kids can get active when they’re stuck indoors: https://bit.ly/2F5MgkX  #MoveYourWay

#PhysicalActivity is safe and healthy during and after pregnancy. Share @HealthGov’s new #MoveYourWay videos to help people stay active when they’re pregnant or postpartum: https://bit.ly/2KOMO1Y

Want to encourage #PhysicalActivity in your community, but not sure where to start? @HealthGov’s #MoveYourWay can help! Watch this video to Get to Know the Move Your Way Campaign: https://youtu.be/ZShqeF--Euk

@HHSHealthGov’s #MoveYourWay campaign shows how manageable and adaptable #PhysicalActivity can be. Check out this video clip to learn more about Move Your Way messaging and materials for different audiences: https://youtu.be/owpwsnBTpP8

Interested in planning #PhysicalActivity events in your community? Then @HealthGov’s #MoveYourWay Community Playbook is the resource for you! Watch this video clip to learn how the playbook can help you: https://youtu.be/baEG7tWLLXI 

Help people in your community #GetActive with @HealthGov’s #MoveYourWay! Learn from 3 community partners who successfully used the campaign to get people moving: https://youtu.be/8ZfEb40-Tdc

Share Move Your Way with Teachers in Your Network

Share these Twitter graphics and messages with teachers in your networks so they can help promote physical activity and share Move Your Way materials with their students.

Calling all teachers. Use @HealthGov's kid-friendly #MoveYourWay fact sheet to help your students learn about #PhysicalActivity this school year: https://bit.ly/2IEHVqa 

Teachers: Hang @HealthGov's #MoveYourWay poster in your classroom to help your students learn how much #PhysicalActivity they need: https://bit.ly/3lwOIku

Sample Newsletter Copy

Use or adapt this content to spread the word about the Move Your Way campaign in your newsletter or blog.

Subject: Promote Physical Activity with the Move Your Way® Campaign

Body: With all the fitness fads and conflicting health advice flooding our news feeds, it can be hard to catch people’s attention with the physical activity messages that matter. The Move Your Way® campaign can help.

ODPHP developed the Move Your Way campaign to share key recommendations from the second edition of the Physical Activity Guidelines for Americans, released in November 2018. Rather than a one-size-fits-all approach, Move Your Way emphasizes personalized, practical strategies that people can use to fit more activity into their busy lives, while clearly communicating the amount and types of physical activity Americans need to stay healthy.

And you can help spread the word! The Move Your Way campaign has resources for health professionals, organizations, and communities to reach adults, parents, kids, and older adults. Use our fact sheets, posters, videos, and interactive tools in English and Spanish to motivate people to be more active and start feeling the benefits of physical activity today.

Pledge Sheet

Use this pledge sheet to help promote Move Your Way in your community.

You can print out the Move Your Way pledge sheet to share at schools, workplaces, or community events. Ask people to write down how they plan to get active this week — then display all the completed pledge sheets. You can also ask people to take a selfie with their pledge sheets to share on social media with the hashtag #MoveYourWay!

Web Badges and Widgets

Add the code provided below to your digital platform and we’ll update the web badge and widget content automatically.

The Move Your Way Activity Planner web badge links people to our interactive tool to help them build a personalized weekly activity plan.

<a href="https://odphp.health.gov/MoveYourWay/Activity-Planner/?from=badge" target="_blank"><img src="https://odphp.health.gov/sites/default/files/2020-01/web-badge-planner.png" alt="Move Your Way link: Want to get more physical activity? Build a weekly plan"/></a>

Use this code for Spanish-language websites:

<a href="https://odphp.health.gov/espanol/MoveYourWay/Activity-Planner/?from=badge" target="_blank"><img src="https://odphp.health.gov/sites/default/files/2020-01/web-badge-planner%20%28es%29.png" alt="Mu&eacute;vete a tu manera URL: &iquest;Quieres hacer m&aacute;s actividad f&iacute;sica? Planifica la semana"/></a>

The Move Your Way Activity Planner widget lets people start personalizing their weekly activity plan right on your website. Then it links them to our interactive tool to continue building their plan. 

<iframe frameborder="0" width="400" height="556" id="mywwidgetes" marginheight="0" marginwidth="0" name="mywwidgetes" scrolling="no" src="https://odphp.health.gov/espanol/MoveYourWay/widget/" title="odphp.health.gov MoveYourWay Spanish"></iframe>

The Move Your Way Parent Interactive Graphic web badge links parents to our interactive tool to see how their kids can get 60 minutes of activity a day. 

<a href="https://odphp.health.gov/MoveYourWay/Get-Kids-Active/?from=badge" target="_blank"><img src="https://odphp.health.gov/sites/default/files/2020-01/MYW_get-kids-active-badge.png" alt="Move Your Way link: Are your kids getting enough physical activity? Find out!"/></a>

Use this code for Spanish-language websites:

<a href="https://odphp.health.gov/espanol/MoveYourWay/Get-Kids-Active/?from=badge" target="_blank"><img src="https://odphp.health.gov/sites/default/files/2020-01/MYW_get-kids-active-badge_es.png" alt="Mu&eacute;vete a tu manera URL: &iquest;Sabes si tus hijos hacen suficiente actividad f&iacute;sica? &iexcl;Aver&iacute;gualo!"/></a>

Move Your Way® and the Move Your Way logo are registered service marks of the U.S. Department of Health and Human Services.